UP International Trade Show 4.0 2026 returns to India Expo Centre & Mart, Greater Noida, for its 4th edition, bringing together manufacturers, exporters, startups, businesses, buyers and investors across key sectors of Uttar Pradesh’s economy.

About the Event

The UP International Trade Show 4.0 (UPITS 2026) is the flagship trade exhibition of the Government of Uttar Pradesh, showcasing the state’s industrial growth, products, innovations and business opportunities.

The five-day exhibition brings together 2,400+ exhibitors and is expected to attract 1,50,000+ B2B visitors, creating opportunities for businesses, buyers, exporters, investors and consumers to discover products and build new partnerships.

The show covers a wide range of sectors, including One District One Product (ODOP), electronics, artificial intelligence, IT and ITES, woodwork and furniture, tourism and hospitality, renewable energy, automobiles and electric vehicles.

UPITS is designed for both B2B and B2C audiences, with international buyers, domestic B2B buyers and general visitors attending the exhibition.

Key Focus Sectors

• One District One Product (ODOP)
• Electronics
• Artificial Intelligence
• IT and ITES
• Woodwork and furniture
• Tourism and hospitality
• Renewable energy
• Automobiles
• Electric vehicles
• Manufacturing and exports
• Startups and emerging businesses

Highlights

• 2,400+ exhibitors
• 1,50,000+ B2B visitors
• Indian manufacturers and exporters
• International and domestic buyers
• B2B meetings and business networking
• Product showcases across multiple sectors
• Startup and innovation ecosystem
• Investment and partnership opportunities
• B2C visitor access
• Hosted Buyer Programme

Visitor Information

• Entry for general visitors is free with registration.
• The exhibition is open to both B2B and B2C visitors.
• International and domestic buyers can participate in business networking and sourcing opportunities.
• Hosted Buyer Programme benefits may include hotel stay, airport transfers and airfare reimbursement, subject to eligibility and terms.
• Visitors should register in advance through the official website.

Registration

General Visitor Registration:
https://upinternationaltradeshow.com/general-visitor-registration/#visitor-registration

Hosted Buyer Programme:
https://tinyurl.com/UPITS-2026-Hosted-Buyer-Program

Exhibitor Registration:
https://upinternationaltradeshow.com/exhibitor-registration/

Venue

Name: India Expo Centre & Mart

Address:
Plot No. 23–25 & 27–29, Knowledge Park II, Greater Noida, Gautam Budh Nagar, Uttar Pradesh 201306

Organizer

Government of Uttar Pradesh & India Exposition Mart Ltd. (IEML)

Official Website:
https://upinternationaltradeshow.com/

Phone: +91 7428235690

Email: exhibition3@indiaexpocentre.com

Instagram: @upinternationaltradeshow
Facebook: https://www.facebook.com/upinternationaltradeshow/

Planning to attend UPITS 2026?

Register online before visiting and set aside enough time to explore the exhibition halls, product showcases and business networking areas. Since the event is spread across five days, visitors can choose a weekday for a more business-focused experience or plan a weekend visit to explore the exhibition at a more relaxed pace.

India Expo Centre & Mart is located in Knowledge Park II, Greater Noida, and is accessible by road and public transport. Check the official website for the latest information on entry requirements, parking, schedules and visitor facilities before you leave.

Plan Your Next Outing

Find our Noida Events 2026 Guide for the latest concerts, comedy shows, exhibitions, workshops, family events and more across Noida and Greater Noida.
Browse our Noida Weekend Events for the latest weekend guides featuring the best things to do in Noida and Delhi NCR.
Planning to head to Delhi? Explore our Delhi Music Events 2026 Guide for concerts, live gigs, music festivals and cultural performances across Delhi NCR.

Noida Diary Take

One of the biggest business events on the Greater Noida calendar, UPITS is worth tracking even if you’re not attending as a business buyer. The exhibition gives visitors a chance to explore products and businesses from across Uttar Pradesh, while its wide sector mix makes it relevant to entrepreneurs, professionals, investors and anyone interested in the state’s rapidly developing business ecosystem.