Shagun TV will have a programming-mix from across India, with shows related to wedding, astrology, relationships and shopping. Some of the shows are ‘Gold n Beautiful’, ‘Kundali Bole’, ‘Toh Baat Pakki’, ‘Janam Janam Ka Saath’ and ‘Zindagi Shadi se Pehle, Shadi ke Baad’.
The 24×7 matrimonial channel is launched initially on the Videocon DTH platform and soon will be extended to other DTH players later. The channel will be available in Delhi-NCR, Mumbai, Chandigarh, Ahmedabad and Jaipur, inter alia,15 cities through cable network.
Shagun’s matrimonial website,www.shagunindia.com was launched concurrently. The online matrimonial industry in India is estimated to generate $63 million a year in revenue and has tens of millions of registrants, according to EmPower Research, a market research firm.
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Sources : Times of India, bestmediainfo.com, Empower Research