The US-based personal care brand Bath & Body Works opening soon at DLF Mall of India in Noida.
Another store is set for a parallel launch at Select City Walk in New Delhi followed by Ambience Mall in Gurugram. The premium retailer plans to expand its footprint to Mumbai by early 2019.
Bath & Body Work – The Brand
The popular international bath and skin care brand store, Bath & Body Work, was founded in 1990 and owned by L Brands along with Victoria’s Secret. The brand is known for body lotions, shower gels and fragrances. Some of Bath & Body Works products are already available in India on major e-commerce websites like Snapdeal, Flipkart, Jabong and Amazon.
Presently, the market size of India’s beauty, cosmetic and grooming market is $6.5 billion. It is expected to grow to $20 billion by 2025.
The Bath & Body Works portfolio today comprises of over 200 different private label scents. The new Bath & Body Works stores will introduce an experiential environment that allows customers to explore an array of fashion fragrance for the body, hands and home. Bath & Body Works will offer a wide range of fragrances which include Signature Collection Body Care, Bath & Body Works and White Barn Home Fragrance, Bath & Body Works Hand Soap & Sanitizers and Aromatherapy.
Bath & Body Works partnered with leading retailer Major Brands to enter the Indian market.
Major Brands – The Premium Retailer
Major Brands is a retailer for a selection of premium international brands in fashion apparel, accessories & beauty in India through the Exclusive Brand Outlets format. It gives Indian shoppers the best of high street in the country with premium brands from across the world viz Mango, bebe, Charles & Keith, Guess, Nine West, Aldo, Aldo Accessories, Inglot, La Senza, Promod, Beverly Hills Polo Club, Call it Spring and New Balance.
The Bath & Body Works stores in India will showcase latest trends introducing their newest, freshest fragrances for body, hand and home in the country. Their iconic fragrances like Sweet Pea and Japanese Cherry Blossom, award-winning A Thousand Wishes and the soothing Eucalyptus Spearmint as well as the latest seasonal releases promises consumers exciting, luxurious new experiences to indulge in.
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