Yamaha India had its fifth round of the on-going ‘The Call of The Blue’ campaign in Delhi at Adventure Island, Rohini. After having four successful events in Chennai, Kolkata, Hyderabad and Bangalore, Yamaha carried forward the true essence of its global image – ‘exciting, stylish and sporty’.
Many motorcycle enthusiasts from Delhi-NCR got a chance to be a part of the vast range of activities organised by Yamaha India. A perfect dose of adventure with motorcycling, music and more at The Call of the Blue Weekend!
Yamaha Call of the Blue Weekend was a unique mix of thrill, adventure and fun for people passionate about motorcycling. Riders got a chance to ride the blue-hued racing machines by taking it for a spin on the Gymkhana tracks, navigating twists and turns. They learnt a trick or two right from the horse’s mouth on how to dominate the tracks as the experts assisted them on Gymkhana tracks. There were prizes to be won by whoever beats the fastest lap of the day.
Proud vintage bike owners of RD350, RX135 &100 and customized Yamaha bikes were there at Adventure Island, Rohini. These passionate bikers were at the Call of the Blue Weekend to showcase their iconic machines and find their way into the Hall of Fame.
Some fun activities like dart football, a biker’s café were lined up. Also a style zone to get your blue streak on and get the cool tattoos and funky hairstyles.
Yamaha also showcased its popular products at the venue and these included everything from the new Ray-ZR Street rally scooter to the litre class Yamaha YZF-R1M. The company also gave test rides to the interested people for its latest launches like the YZF-R15 V3.0, FZ-25, FZ-S and the Ray-ZR and Street Rally.
The event fulfilled its aim to create a sense of belongingness amongst the Yamaha evangelists in the capital city. The participants all had in common was their passion for riding and their love for Yamaha.
During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said,
“Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
He further added on this occasion,
“Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Delhi which is also an important market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”
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