Xiaomi Opens Mi Home Store in Noida

Xiaomi India announced the opening of Mi Home at DLF Mall of India in Noida. The Mi Home Store opened on Monday, September 25. This is Xiaomi’s second in the Delhi-NCR region after unveiling its Mi Home in Gurugram a little over a month earlier.

The company took to Twitter to announce the launch, which will be the Chinese phone maker’s seventh Mi Home in India. Xiaomi has opened three Mi Homes in Bengaluru, one in Hyderabad, one in Chennai. The store will be opened at DLF Mall of India, located at Sector-18 of Noida.

Xiaomi has primarily been an online-exclusive brand but has lately aggressively stepped up its offline presence across India this year via its Mi Home stores, Mi Preferred Partner stores and Large Format Retailer partners.

The company’s Vice President and Managing Director, Manu Kumar Jain also took to his personal Twitter channel to announce new festive offers that can be availed exclusively at Mi Home stores. The offers include discounts up to Rs 2,000 and the chance to win a Royal Enfield Classic motorcycle on purchases above Rs 5,000.

In a First Post Report earlier Jain had said, “Till last year, the offline numbers used to be less than 10 percent. It fell down to about 5 percent in the beginning of this year with the release of Redmi Note 4 because it was an online-exclusive model. We then started re-building our offline journey and for the first time, in July 2017, we crossed 20 percent.”

The company has a current target of opening as many as a 100 new Mi Homes in the next two years.

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