GoZero Mobility unveils two models of high performance E-Bikes- “One & Mile”. One Charge and ride 60 KM non stop. A revolution is brewing in the industry.
Greenpeace and AirVisual 2019 report suggests India accounts for seven of the world’s 10 cities with the worst air pollution. According to the report, air pollution will cause around 7 million premature deaths globally next year and have a major economic impact. Vehicular emissions is one of the biggest contributor towards this. This condition compounded with a depletion in conventional fuels has pushed the country to look for cleaner sustainable solutions for mobility. Realising the need of the hour, Indian government has set 2030 target to transition the country entirely to electric vehicles.
UK-based GoZero Mobility Enters India with its Electric Bikes
GoZero Mobility, a UK-based Electric Bike maker, discerning the market need launched two of its flagship products “One” and “Mile” performance e-bikes in New Delhi today later to be rolled out for rest of India in a phased manner.
Commenting on its India entry and plans for this market, GoZero Mobility CEO, Ankit Kumar said,
“With the significant focus by the Government of India towards Electric Mobility especially 2-wheelers, we see this as an appropriate time for us to be here. E-bikes globally is playing a major role allowing the user to commute faster and contribute towards curbing pollution & reducing traffic congestion. In last few weeks, we have seen the worst of AQI in cities like New Delhi, this is an alarming situation and requires immediate attention. We see E-bikes to play a major role in transforming the way we commute in India. GoZero Mobility is determined to offer products with optimum performance and create a green-way to commute.”
India a Huge Two-Wheeler & Bicycle Market
Bicycle Industry is a very high potential industry and possesses huge opportunity. Today the bicycle market in India is 16.5 Lakh units and the premium bicycle market is roughly 350,000. After one year of design & technology development in Birmingham, United Kingdom, GoZero Mobility has decided to embark upon its product journey through India which is one of the largest two-wheeler and bicycle market in the world.
GoZero Mobility’s India Partnership & Plans
GoZero Mobility has partnered with Kolkata-based Kirti Solar for the development and manufacturing of current and future products, utilising the global supply chain blending in the “Make in India” initiative of the government with sustainable mobility.
On India partnership, Mr Ankit Kumar said
“We are very happy to have partnered with Kirti Solar. KSL brings in a lot of expertise on board in the areas of manufacturing & distribution and we shall work together to create more products for different consumer segments.”
Kirti Solar has invested USD 250,000 in GoZero Mobility in this partnership. All manufacturing of GoZero ebikes will take place in Kolkata plant in West Bengal with an initial capacity of 20,000 units per annum. The partnership has ambitious plans to upscale and expand into global market. India will be the export hub for global sales of GoZero E-Bikes.
He further added,
“We see this as a growth market and hence also has competitors around who are trying to create new initiatives around product to promote and sell.”
Multi-Feature High Performance E-Bikes
Designed to shock the industry, GoZero One is powered with 400Wh lithium battery pack which is optimised to provide 60 Kms of range on single charge. GoZero Mile is powered with 300Wh lithium battery pack which provides 45 kms range. Both the e-bikes come with lockable battery pack which makes it very convenient to charge & carry.
Both are specialised performance e-bikes providing optimum stability and comfort and come with multi-modes of operation giving users freedom to choose the way of riding – Throttle, Peddle Assist, Cruise Mode, Walk Mode and Manual Peddle.
Both E-Bikes come with 3-Modes of Peddle Assist (High, Mid, Low). This makes manoeuvring the traffic easier in cities. These bikes are faster, go 0-25 kmph in 5 Seconds. That’s a big plus if you are riding on the city roads. Cruise control makes long distance biking a breeze. Also, biking on the high-low terrain in hilly areas becomes effortless with these e-bikes.
In response to our query during Q&A Mr Ankit apprised us that the makers have tied up with National Insurance Company for risk mitigation. Also, the turnaround times for spare part deliveries will be well within 30 days. Therefore, upkeep and maintenance support will be provided by the company at their service centres.
Commenting on the product Mr Ankit said,
“Both the products One & Mile are only meant for India, Africa and South-East Asia. We anticipate to sell 3000 units in the first year and scale up to 75,000 in next 5 years. We have a series of E-Bikes to be launched in 2019 starting with DelivR, One W & Zero Smart in India, UK & Europe”.
He further disclosed,
“The major challenge in the industry today is awareness, we haven’t come across a single person as of today who has tried e-bike but didn’t end up buying it. They are just not aware about the e-bikes & benefits and that’s primarily due to the limited reach. Today, most of the e-bike company sell through online marketplace and as its new product for the consumers, hardly few end up buying online.
Mr Ankit added,
“We have two product segments – E Bikes and Signature Apparels; and we focus on both the verticals. We see this makes a very unique proposition for the consumers. Today, “Experience” is what makes you buy and that’s what we are trying to enable through our brand experience centres.
Go Zero has decided to take a two-pronged approach, Online sales & Distributor/Dealer Channels with Exclusive Experience Zones in major cities. Go Zero is planning to open 18 experience centres and a network of over 1000 retailers in next 2 years. GoZero will also be launching its signature range of lifestyle merchandise designed in the UK, which includes Tees, Sweat Shirts, Jackets, Belts, and Wallets etc.
Mile comes at Rs. 29,999 and One comes at Rs. 32,999. Deliveries start April 15th.
The best part is you do not need a licence to ride these high performance e-bikes. So, cruise along!