Prada, a luxury fashion house in collaboration with Global SS Beauty Brands Limited, a subsidiary of Shoppers Stop launched its latest fragrance ‘Prada Paradoxe’ in the Indian market.
Prada unveiled the fragrance at a pop-up event held at Select City Walk in Delhi with influencers Rasna Bhasin and Juhi Godambe. The pop-up event at Select City Walk provided an experiential journey for customers through immersive zones. They captured the essence of the fragrance in interactive installations and the Caricature zone.
Commenting on the event Mr. Biju Kassim President Beauty at Shoppers Stop said,
“New Delhi is a big market for perfumes, but people are still hesitant to try something new here. So, we decided to let them experience the product before purchasing it. Our team ensured that the goal was met and that the experience was memorable for the brand.”
The brand describes the Eau de Parfum as a ‘captivating and enigmatic fragrance that embodies the spirit of the ever-evolving Prada woman’. Moreover, at the heart of Prada Paradoxe are sustainably sourced ingredients. This emphatically includes exotic ones like Moroccan Neroli Oil, Vanilla Infusion, and Calabrian Bergamot Heart. These elements intertwine to create an alluring fragrance which captivates the senses and leaves a lasting impression. Prada Paradoxe is available in various sizes ranging from 30ml to 100ml Shoppers Stop retail stores across the country.
Global SS Beauty Brands Limited, is a subsidiary of India’s leading omnichannel retail destination Shoppers Stop.