In last few years consumer health awareness has increased tremendously around the world. There has been a growing awareness on health issues worldwide leading to focus on personal care and hygiene products. Evidently there is a big growth in cosmetics and toiletries sector in the media and investment circles. As per BCC Research, cosmetics and toiletries market is forecast to grow at a compound annual growth rate (CAGR) of 4.7% globally from around $23.8 billion in 2016 to nearly $30.0 billion in 2021.

A Look at Indian Personal Care Market

The Indian personal care industry makes up 22 percent of India’s market for consumer package goods this includes Bath and Shower products, Hair Care, Skin Care, Cosmetics, Fragrances and Deodorants. Sumansa Exhibitions sums up in an Economic Times report

The overall beauty and personal care market in India is estimated at Rs. 74,700 crore by retail sales value. The personal care industry in India has been expanding at 13 percent year-on-year, far surpassing the overall economic growth rate. India’s incredibly large consumer base has a growing disposable income and places importance on personal care.

India, undoubtedly, is one of the fastest growing consumer markets in the world, moving from unorganized informal markets to organized retail, including shopping malls in major Indian cities as well as tier II cities in the country.

Over the past few years, cosmetics and toiletries manufacturers have taken advantage of the expanded global health and wellness trends by launching a range of hair care products, which contains vitamins, and providing deodorant for men online.

A Peep into Past

Did you know that it was ancient Egyptians who invented the art of scented bathing followed by an underarm application of perfume. The Times report says the European elite masked body odors with eau de cologne and other toilet water until well into the 19th century. The first trademarked deodorant was ‘Mum’ in 1888, followed 15 years later by the first trademarked antiperspirant, ‘Everdry’.

Why Do We Stink

Some people think they do not stink but ask the person next to them in the gym. After a workout the stench from your body does not come from the dampness but the bacteria that multiplies and break downs your sweat into organic compounds.  In fact everyone has some trace of body odor only some has it very strong naturally. Body odor is determined by various factors, like foods we eat, smoking cigarettes, and genetics. Garlic and onion not only gives bad breath but also bad body odor notwithstanding their digestive and other health benefits.

When is Best Time to Use Deo Stick

Cosmetics and Toiletries are necessary to use in today’s city life. Morning after a shower is the best time to buff your pits with a deo stick.  Bacteria on the underarm is washed off and reduced with soap and therefore the odor as well. But make sure to dry yourself up completely. Deodorant sticks work best and is more effective if applied directly to dry skin. Also, your personal moisture rate decides how often you should roll the deodorant. People who sweat profusely definitely need to polish their arm pits more than a couple of times in a day.

Cinthol, a brand with legacy, has continued to reinvent itself with the changing times. The market scenario has changed a lot. With it Cinthol too has upgraded with their soaps formulation, product mix and packaging which suits the need of new generation consumer. It has introduced an all new range of soaps, talcs, deos, deo stick, deodorant for men and shower gels in different varieties with colorful packaging. Long Lasting Cinthol Deo Stick For Men & Women is easy to use and hassle free. A perfect companion on your travels with its small compact and attractive packaging.  It’s a brand to which today’s youth can relate to.